Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. ) Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. <> After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. d_"Y"WjJg VxI^Vi $'=5. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. endobj <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 132 0 obj <> endobj ! GZ7T"%+ToBn' c This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| 1 0 obj Develop and estimate various state-of-the-art models of consumer choice and firm decisions. <> Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics <> MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Work with a client organization on the design of an advertising/promotions campaign. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. ^J~ywpR >F 4` * MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Recommended during student's final semesters. Prerequisite: BUAD 307 or MKT 385x. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . %PDF-1.5 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU 2 0 obj Graduate Certificate in the Business of Entertainment. Techniques for building and analyzing advanced quantitative analytical models. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. The course employs a combination of lectures, articles, and "hands-on" exercises. your goals in mind. MS in Marketing Students study from world renowned faculties. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Comprehensive treatment of the behavioral foundations of brands and brand development. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. {[P If you're curious about how data informs . I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Supervised on-the-job business experience in the field of marketing. i"c rtwtwXpLQ_d Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). endobj You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . (Curricular Practical Training.) Proposal, field research, analyses and oral and written presentations. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. For more information about this program please fill out THIS FORM. Additionally, you can connect with the president of the SAC on LINKEDIN. . D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. hmo8?nb% endobj Education. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Prerequisite: BUAD 307 or MKT 385x. endobj %%EOF endobj Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo dNdn. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream registration begins 3/1 . You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Examination of strategic decision making in marketing channels. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? learning, and the use of big data in marketing analytics. 0 Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. - Personal commitment throughout the program. 3 0 obj A minimum cumulative GPA of 3.00 is required for graduation. Media, Mass Communication and Journalism. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. - Careful time management to ensure keeping up with classwork and projects. <>>> Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f *gBAt@eYq@'"%9*D$ As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Meet the Student Advisory Council of the MS in Marketing program. Looks like that page is missing. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Ready to register for classes? endobj Research leading to the master's degree. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Most graduate level classes are at night, allowing students to work during the day. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Instructions for faculty to add a syllabus or biography link. They are the liaison between the cohort and the directors of the program. 735 0 obj <>stream endstream endobj 138 0 obj <>stream %PDF-1.5 4 0 obj In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Seminar. <>>> Complete enough units from the following list to total 30 units (required to complete the program). 0 Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. <> hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Presentations by faculty, visiting researchers, and advanced students. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Graded CR/NC. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. cJdk VHe0V;WVi <br><br> Graduating from . <> A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Contact: We would love to tell you more about all things that SAC does. A Personalized and Global-Focused Curriculum. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. N31a\nZ{ Insights: We think you may be curious about the types of events that our SAC is organizing. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. - Passion for marketing and desire to exceed and excel. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Work with R&D organization to design a new product or technology. Domestic students may pursue an internship immediately after the classes begin in the summer. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. 59 0 obj <> endobj Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Exploration of alternative branding strategies and marketing tools for brand development. 2 0 obj 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream About this course. Graded CR/NC. 0 ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Graded CR/NC. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. We will study various This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. %PDF-1.6 % Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. - Strong desire to learn and think critically and innovatively. endstream endobj 136 0 obj <>stream stream You may EMAIL the SAC. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. When attempting to . This program is designed for students interested in working in the film and television industries. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. %%EOF * Must be taken in the first term/semester or prior to admission. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. For previous semesters, check the Schedule of Classes archive. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Requires market research, creative design, implementation planning, and client presentation. Let us know by taking a short survey. GMAT or GRE scores are required. )b"4F\> =b'/a(h{S~| B)t Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. For additional information, visit marshall.usc.edu/MSMkt. endobj Students may pursue an internship while pursuing the MS in Marketing degree. Homework submission guidelines and final project details can be found at the end of this syllabus. Open only to Doctoral students. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. ** If not completed as a required course. 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